New website design for KEE Club, a private member’s club in Hong Kong. KEE Club prides itself on being a home away from home where guests and members can meet and mingle. The club is inspired by the intimate world of salon-culture where people can come together, ideas are born and unexpected happenings take place.
KEE Club asked me to redesign their website and redefine their branding and identity using the existing logo. They were looking for consistency throughout their visual identity in print collateral and digital materials that preserved their history and reasserted itself in the current entertainment industry.
In designing this website, I incorporated the signature KEE art throughout the site to maintain the club’s personality in their digital presence. The colors (cream, maroon and off-white) and typography on the website are part of the initiative to refresh KEE Club’s look after fifteen years of operation. I have been working with KEE over the past eight months to establish a new visual identity by redesigning proposals, member materials, advertisements, branding for events, and newsletters using the same concepts.
Visit site: KEE Club